by Stephen Koranda | Mar 25, 2016 | Blog, Email Marketing, Marketing, Tourism
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Virtual Reality: A New Reality for...
by Stephen Koranda | Mar 24, 2016 | Customer Service, Email Marketing, Marketing, Small Business, Tourism
Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...
by Stephen Koranda | Mar 24, 2016 | Blog, Marketing, Tourism
Indicators and research show stable growth and longevity in the sports event industry, an industry that has been resilient at a time when other markets are showing signs of decline. – National Association of Sports Commissions So when the motorcoaches aren’t coming by...
by Stephen Koranda | Mar 23, 2016 | Blog, Marketing, Social Media
You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week 10 mistakes you might be making and time wasters with social media: 7 Social Media Mistakes You Might Be Making We...
by Stephen Koranda | Mar 22, 2016 | Blog, Marketing, Small Business, Tourism
QR Codes… (Quick Response Code). They’re the little squares with dots. (See below.) A consumer scans the code with their smart phone and, well, in most cases, becomes very disappointed in the results! Most of the time we’re only being sent to a website...
