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Social Media – 18 Tips and 7 Best Apps for Marketing

by Stephen Koranda | Oct 19, 2016 | Blog, Marketing, Small Business, Social Media, Tourism

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with...

Email Marketing – 18 Tips and 7 Mistakes to Avoid

by Stephen Koranda | Oct 18, 2016 | Blog, Email Marketing, Marketing, Small Business, Tourism

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new...

Customer Service – Best Reads Week of October 17

by Stephen Koranda | Oct 17, 2016 | Blog, Customer Service, Marketing, Small Business, Tourism

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63...

Tourism Best Practices – Week of October 10

by Stephen Koranda | Oct 14, 2016 | Blog, Marketing, Tourism

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. This week, events and...

Social Media – Best Reads Week of October 10

by Stephen Koranda | Oct 13, 2016 | Blog, Marketing, Small Business, Social Media, Tourism

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with...
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