Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
So now that you’re convinced (or perhaps you were already,) let’s optimize your performance:
Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your revenue.
It’s not as simple as sending out your blog posts in an email recap once a week. You need to be thoughtful and strategic about how you increase value for your users (and earn more value for your brand). (In the above article) are seven ways to perfect your email newsletter.
First impressions are key, especially when it comes to email marketing so the experts in Drexel University’s Close School of Entrepreneurship put together a list of tips every successful marketer should know.
You learn a lot of valuable information from analyzing how users interpret emails. This information allows you to change what’s not working and send a more effective email to your intended audience. The Infographic and article above shares data gleaned from heat map research.
Make it your business mission to reach consumers in the most intimate marketing space – no, not through their ever-changing social media feeds, rather do so through the admittedly cluttered email inboxes.
And if you really want to screw up your campaigns instead, Eight Ridiculously Silly Ways to Sabotage Your Email Marketing Efforts
Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead.
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.