by Stephen Koranda | Apr 7, 2020 | Blog, Marketing, Small Business
Does a small business do marketing during the COVID-19 crisis? Brendan Egan summarized the current state of things perfectly, “…these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they...
by Stephen Koranda | Jan 29, 2020 | Blog, Marketing, Small Business, Social Media, Uncategorized
Our firm manages the Builders Association of South Central Oklahoma. The national association – NAHB – held the International Builders Show last week. It’s “the largest annual light construction show in the world.” In addition to the 600,000 sf expo, there are seven...
by Stephen Koranda | Dec 31, 2019 | Blog, Customer Service, Email Marketing, Marketing, Small Business, Social Media
What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the...
by Stephen Koranda | Dec 18, 2019 | Blog, Customer Service, Email Marketing, Marketing, Small Business, Social Media, Uncategorized
The world of marketing changes year to year; some channels month to month. What’s changed? Where should we focus? What new directions should we take? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020. Social Media....
by Stephen Koranda | Nov 6, 2019 | Blog, Marketing, Small Business
Is a mobile app right for my small business or organization? I talk to business owners every day and almost invariably they fall into a few categories in regards to a mobile app. The most often heard response is they don’t understand how it would benefit...
by Stephen Koranda | Oct 17, 2019 | Blog, Marketing, Small Business
Do You Have a Digital Marketing Strategy? I will be the first to drop everything for an ice cream run. And an impromptu road trip to find the best BBQ? I’m in! But spontaneity with your marketing campaigns? Without a map, our search for BBQ may leave us in the middle...
