Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week:

UnknownThree Ways To Avoid Customer Rage

At some point more than half of customers will experience a problem requiring assistance. So what’s the best course of action to respond to issues not only in the moment but long-term?
Customer Service can have profound effects on the marketing of brand, both negatively and positively. A new platform has been devised called HelpU to help businesses. To discovery more we spoke with Nick Francis, CEO of Help Scout.
Customer support should not be a feature your customer must pay more for. It should be baked into the price of a product, and be part of the total positive experience the customer has with you and your company.
It’s all about making a connection with your customers and building a relationship by giving them what they need in that moment.
Nailing the right product is hard. Sometimes you have to think outside the box to gather customer insights—before they even become customers. (It’s also as we teach – “customer complaints are opportunities” – opportunities to learn about your product or service.)

For more customer service tips, tools and best practices, follow Back To You Marketing on LinkedInFacebook, or Twitter. Have our customer service and marketing tips delivered to your inbox bi-monthly. Sign up HERE.