Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week:

UnknownWhy Customer Service Should Be Top of Your Priorities

Insurance Business interviews Paul Baxter, head of direct at Markerstudy, to get some tips on how the insurance industry should be using new technologies.

Try Your Best to Please Even Difficult Customers

What do you do when your customer service, then your service recovery tactics, have deemed pleasing a customer impossible? The above article has steps in dealing with difficult customers.

Five Keys For The Customer Journey

Let’s give your staff five keys to ensure a successful customer journey.
You might think you don’t need to worry about your customers because there’s always another one right behind them but remember this: word of mouth is the most powerful marketing tool you’ve got and, with social media, it’s stronger than ever. Fail to look after your customers at your own peril.
The only way customer service becomes part of a company’s culture is to train and reinforce. When it comes to customer service training, it’s not something you did for your employees. It’s something you do for your employees!
Other, less customer-centric industries are more lenient, allowing their customer service to lapse—but these neglected industries might be suffering from that lack of customer attention.

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