Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week:

UnknownBad Customer Service: How to Send Your Customers to Your Competitors

If you want to attract and retain customers, give them good customer service. Otherwise, they’ll let your competitors give it a try.

Your Customer Service Isn’t As Good As You Think It Is

We cannot determine if we are providing good customer service. Only our customers can. The customer is the judge and jury when it comes to rating our customer service. It is the customers’ perceptions that determine if we’ve met or exceeded their expectations — or fell short of them.

How to W.I.N. at Customer Service: Making the Happiest Employees and Customers

The secret to happy customers is a happy customer service staff. Start by following the WIN model: winning attitude, involvement and nurturing.

How Effective Team Collaboration Equals Great Customer Service

Companies can no longer afford to take ad hoc, one man approaches to delivering customer service. Customer expectations are higher than ever, so businesses need a team of talented professionals to serve them. Fortunately, developing a great customer service team isn’t difficult with the right tools and process.

For more customer service tips, tools and best practices, follow Back To You Marketing on LinkedInFacebook, or Twitter. Have our customer service and marketing tips delivered to your inbox bi-monthly. Sign up HERE.