We are always looking to improve our social media marketing. Here’s three great reads and a dozen tips to do just that. The first spawned from a discussion I had with a client. The discussion was whether or not to boost posts on Facebook…

Good Advertisers Do Not Boost Posts

I think boosting posts (on Facebook) is stupid. Here’s why: it’s a cheap way to get people to advertise without going into the ads manager and having them do all the “complicated” targeting. It’s basically taking advantage of those people who don’t fully know what they are doing.

6 Questions to Ask Before Designing Your Company’s Social Media Presence

Social media can be a great way to expand brand awareness and engage with current and potential clients or customers. In order to make social media work for you, you need to ensure that you have the clarity, resources, and strategy required to build a successful social media presence. Here are six questions to ask yourself in order to move toward that goal.

5 Ways to Improve Your Social Media Results

Is your social media audience losing interest? Do you want to tap into your followers’ emotions? Using psychology to connect with your target audience is a powerful way to engage and motivate them to take action. In this article you’ll discover five psychology principles you can use to improve your social media marketing results.