Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
Those facts not enough? How about these 119 Facts About Email Marketing
Check out an infographic for data on unsubscribe rates, automation, personalization, case studies, and other email-related facts and figures.
Alright, let’s get into strategy…
Check out another infographic to see the five key steps that lead to successful email marketing.
Don’t like those five? Try these seven steps to Creating an Successful Email Marketing Strategy for Your Business
Oh, and rid your mind of these 10 Email Marketing Myths Which Are Pushing Your ROI Down
And as you develop your email marketing strategy, best to know New Insights into Consumer Email Habits
Additionally know the 5 Email Marketing Trends to Be Aware of in 2017
Finally, steer clear of the 10 Big, Fat, Ugly Email Marketing Blunders