Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Consider these six reasons Why You Should Use Email Marketing to Grow Your Business
So now let’s improve what you’re doing:
As we enter the New Year determined to fulfil our resolutions, we thought that now was the perfect time to remind ourselves of five best practices of email marketing to refresh your campaigns this year.
MessageGears partnered with Ascend2 and surveyed top leadership from marketing departments about their biggest concerns, goals, difficulties and desires for the next year. The article above has three “musts” for achieving success in enterprise email marketing this year.
You’ve successfully grown your email list. Now what? 4 automated emails can help you bring back lost shoppers and get more value out of your email list.
We all know just how important email marketing is to eCommerce businesses. As an online store owner, you need to not only provide killer content, but you want shoppers and potential shoppers to engage with your emails… Because engagement equals traffic, and traffic, leads to sales. Here are the top 4 things that could be killing your email marketing and tips on how to rectify them.
Finally, this February 2017 Marketing and Holiday Planning Infographic from Constant Contact.