Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
There’s also these 7 Superpowers That Make Email Marketing Successful
The movie “Guardians of the Galaxy” got the author thinking about email marketing’s “superpowers”! Turns out it wasn’t as much of a stretch. Thus, seven superpowers that make email marketing such an effective marketing tool.
As for metrics, Study: Average Email Open Rate Across Industries Is 22%
There’s these five Essential Email Marketing Metrics You Should Be Tracking
Or if five aren’t enough, 7 Email Marketing Metrics For Better Performance
Now to the tips and best practices…
The same “Moneyball”-style phenomenon that reshaped baseball strategy, can guide your email marketing decision-making.
It’s important that your company set up a solid ecommerce email marketing strategy that helps to nurture consumers so that they continue to engage with and make purchases from your brand. In the article above, the top seven tips you need to build a stellar ecommerce email marketing strategy.
To make certain you concentrate on how to score the best results. Here… some of the best email marketing practices that are being used by experts.
These 13 examples show companies that are thinking outside of the box with their email marketing, and show that taking creative risks can pay off.