Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

If you’re just getting started, here’s An Ultimate Guide to Email Marketing for Beginners

In this blog (the author) describes some effective email marketing tips which will prove helpful for beginners.

8 Tips for Creating Marketing Emails Your Customers Can’t Help but Click

It’s essential for marketers to ensure high open rates, and subsequently click-through rates, for their email marketing campaigns. The article above has eight tips explaining how you can make this happen.

 

 

Now that you have click-able emails, build your list…

Better Built Than Bought – How to Build Your Email Marketing List

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. The article above explains why.

We have shared additional ways to build your list. See 6 ways here and 12 tips here.

Finally, a good read how to How to Drive Customer Retention with Email Marketing

What types of emails work best for driving retention? Kristen Dunleavy shares which types of email campaigns get your customers to stick around.

Any questions about email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.
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