Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
One author declares Email Marketing: The Key to Successful Small Business
59% of B2B marketers say email is their most effective marketing channel. There’s a huge opportunity out there that you can leverage to hit a home-run.
23 tips to help you hit that email home-run…
Are you getting real engagement or conversions from your efforts? If you want to drive real results, you need to take some steps. 15 e-commerce email marketing tips and best-practices (with real-life examples).
#7 above is personalization. Here’s more on that concept: 3 Types of Email Personalization That Boost Open Rates, Click-Through Rates and Revenue
Research has proven that nothing gets analytics trending in the right direction more effectively than personalization. The article above includes examples of the power of personalization.
Finally, whatever you do, avoid these 5 Most Common Email Marketing Mistakes That Are Destroying Your Open Rates
Many marketers are falling into the trap of making some crucial mistakes when it comes to this essential strategy. What makes it worse is that it’s harming these company’s open rates, costing them leads and, therefore, business.