Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5)

Similarly, Email Named The Most Cost-Effective Way For Acquiring Customers, Again

So if you’re convinced now to engage your marketing through email, 3 ‘Must-Haves’ For Great Email Campaigns

With the potential of 258 million email users by 2020, marketers have a huge fight ahead of them to stand out from all the noise. Here are three key “must-haves” for a successful retail-driven email program. (Applies to any industry.)

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

Once you learn these three key steps, you’ll be able to send emails that sweep recipients off their feet—or at least get them to read past the subject line.

Your Marketing Emails Aren’t Getting Clicked. Here’s Why.

The article above has the top three tips for crafting a click-worthy email campaign that will get your content the attention it deserves.

Key takeaways from an interview of Itay Rahat, who’s in the enviable position of Senior Director for CRM and Fan Engagement Platforms at Warner Music Group.

Do Right By Your Email Subscribers and They’ll Do Right By You

Aside from those transactional and personalized emails that we’re always being instructed to send out, what else can you do to leverage your list of email subscribers? 

How To Wring The Most Out Of Your Email Campaign

In this post, ​Melle Staelenberg​, business manager lifecycle marketing at ​Salmat​ Digital, offers some top tips to brands that struggle with its email marketing…

Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.
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