Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
Those three statistics not enough? How about these Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5)
So if you’re convinced now to engage your marketing through email, 3 ‘Must-Haves’ For Great Email Campaigns
With the potential of 258 million email users by 2020, marketers have a huge fight ahead of them to stand out from all the noise. Here are three key “must-haves” for a successful retail-driven email program. (Applies to any industry.)
Once you learn these three key steps, you’ll be able to send emails that sweep recipients off their feet—or at least get them to read past the subject line.
The article above has the top three tips for crafting a click-worthy email campaign that will get your content the attention it deserves.
Key takeaways from an interview of Itay Rahat, who’s in the enviable position of Senior Director for CRM and Fan Engagement Platforms at Warner Music Group.
Aside from those transactional and personalized emails that we’re always being instructed to send out, what else can you do to leverage your list of email subscribers?
In this post, Melle Staelenberg, business manager lifecycle marketing at Salmat Digital, offers some top tips to brands that struggle with its email marketing…