Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Perhaps email marketing should be part of your 2017 marketing plan. If you need help getting started, contact us and we’ll help coach you.
If you’re already using email in your marketing and want to improve, click through to these great reads:
Believe that your customer will only see your email on their phone, and that anything you ask them to do based on that email (shop, watch a video, complete a survey) will be done on their mobile device? Marketers who adopt this attitude about email marketing can win big in 2017.
There is always room for improvement for any sort of marketing. Here are some tips to help you improve your email marketing campaign.
The 8 critical elements that should be included in every awesome email. Let’s take a look…
Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.
The email marketing tips are #9 and #10. The first eight are great though for any small business.
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