Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
Those three statistics not enough? How about these 10 Eye-Opening Email Marketing Stats You Need to Know
Here are 10 eye-opening email marketing stats that prove email marketing is a valuable tool for small businesses.
Now that you’re convinced? 7 Ways to Maximize the Power of Your B2B Email Marketing
Achieving business goals and others requires a common email objective: Earning and retaining buyers’ attention. This means crafting emails that speak directly to prospects’ pain points, needs and ideal solutions.
There are some guidelines to keep in mind – most importantly, to segment clients into different demographics and send each group a unique, appropriate message.
The article above has eight tips for creating emails that break through the eight-second attention span. We hope you make it to the end.
There is definitely steep competition for attention, a strong subject line will put all eyes on your email. That’s why I’m going to share five stellar examples of email subject lines that you can adapt for your own campaigns to cut through the noise!
What is Email Segmentation? Simply put, it is the process of categorizing your email or subscriber list according to your customer age group, job title, location, background, status, etc. so as to better connect with them though more targeted and relevant content. The article above has five reasons why you should segment your email lists: