Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
We’d like to dispel some of the more widespread misconceptions. Here are four of the most common email marketing myths (and why you shouldn’t believe them.)
If your business is getting started in email marketing, it’s important to plan a strategy in advance to get the most impact from your efforts. Here are a few tips that can help.
If you want to create an effective email marketing strategy for your startup, here are few key tips for you to know and follow.
Email marketing is one of the least understood marketing techniques. Follow the tips and steps (in the article above) to ensure your email copy has the maximum impact on your subscribers.
Campaign Monitor reports for every $1 in email marketing spend, lifetime ROI totals $38! To make that ROI, the article above has 5 email marketing secrets you need to know.
In this post, the author shows you what makes a terrible marketing email so you can avoid writing emails that nobody reads and instead ensure they drive traffic, leads, and customers for your business.
Looking to grow your email database? How to get subscribers? 5 Alternatives to Offering a Discount as your Email Signup Incentive
While discount offers are an extremely popular and effective way of encouraging email signup, they aren’t the only way of attracting potential customers to an email list. In this post, the author examines some alternative incentives that can drive email signups so you don’t always have to rely on discount offers to grow your email list.
And once you have a robust list, segment it. Here’s 9 Ways to Segment your Email List
The whole point of email list segmentation is to improve the effectiveness of email marketing and to drive better conversion and engagement rates. The article above looks at the various tactics you can leverage to segment your email users.
And as if those 49 tips weren’t enough, here’s 119 Facts You Don’t Know About Email Marketing (INFOGRAPHIC)