Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Now, before you just start ‘blasting’ everyone with emails, consider these 5 Ways to Fail at Email: Avoid These Rookie Mistakes in Your Email Marketing Plan

A strong email campaign can be rocket fuel for your pizza business, but you’ll never get off the ground if you commit these fatal errors. (While written for the pizza industry, but the tips apply to any industry.)

Here’s another 3 Reasons Your Email Marketing Doesn’t Work

Sometimes, email marketing just plain doesn’t work—and when that happens, it’s important to ask yourself why. There are a number of possible reasons, but really three main ones—and the article above looks closer at each of them.

5 Email Marketing Tips Proven to Work Really Fast for Startups

Five proven email marketing tips for startups. After reading this post, you will know the best practices to boost the ROI of your email marketing campaigns.

Did You Just Send Another Boring Email Marketing Message?

Here are 10 tips for writing an effective email marketing message.

That title reminds us of a similar subject line/article we wrote on email marketing… “E-Newsletter” Boring! Re-name It!

Now that you don’t have a “boring” email, proofread it. Proofreading: Your 14-Point Email Copy Checklist

Proofreading isn’t much fun; however, doing it carefully is critical to finalizing accurate and effective email marketing copy. The article above has 14 useful tips to help you find those typos before you hit “send.”

20 Experts Share Their Email Marketing Secrets

20 email marketing experts answer one simple question: What’s your #1 email marketing tip to engage users?

Finally, learn from others… Four Email Marketing Examples That Will Leave You Inspired and 3 Brands That Do Email Marketing Right

 

Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.
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