Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Still need more convincing? Here’s 6 Reasons Email Marketing is Still an Effective Tool

Now, on to the tips to better your emails and campaigns…

What Marketing Email Heat Maps Can Teach Us About Creating Eye Catching Emails [Infographic]

Easy SMTP and EyeQuant teamed up together to evaluate a number of different email marketing campaigns using their heat map software. They used the results of their evaluations and created an infographic which you can see (in the article above.)

What Email Marketers Can Learn From Famous Lefties

Can you really better your email marketing reflecting on David Letterman, Paul McCartney and Picasso?

Going for Email Gold: 5 Winning Strategies for your Next Email Marketing Campaign [Infographic]

Campaigner has compiled the following winning strategies for email marketers to take home the gold with their next campaign. Check out the infographic (in the article above.)

Consumers Expect More Relevant and Timely Brand Emails

New research from Mailjet suggests brands need to focus on timeliness and relevancy if they are to ingratiate themselves with email recipients.

5 Emails You Should Plan to Send This Fall

Line up your seasonal email marketing strategy now. It’s really never too early to plan your fall campaigns. So what are the most important dates and messages to consider? Get your calendar and your pencil ready, folks.

Email Marketing: Personalise Your Emails To Get More Sales

Personalisation is critical and if you don’t know how to do this, (the author is) going to share 3 tips on how to personalise your emails to get more sales.

It’s Time For Your E-mail Marketing Campaign

Because of its profound popularity and numerous benefits, it is essential that e-mail become an integral part of your marketing plan. The author shares 5 reasons why…

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