Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
Still need more convincing? Here’s 6 Reasons Email Marketing is Still an Effective Tool
Now, on to the tips to better your emails and campaigns…
Easy SMTP and EyeQuant teamed up together to evaluate a number of different email marketing campaigns using their heat map software. They used the results of their evaluations and created an infographic which you can see (in the article above.)
Can you really better your email marketing reflecting on David Letterman, Paul McCartney and Picasso?
Campaigner has compiled the following winning strategies for email marketers to take home the gold with their next campaign. Check out the infographic (in the article above.)
New research from Mailjet suggests brands need to focus on timeliness and relevancy if they are to ingratiate themselves with email recipients.
Line up your seasonal email marketing strategy now. It’s really never too early to plan your fall campaigns. So what are the most important dates and messages to consider? Get your calendar and your pencil ready, folks.
Personalisation is critical and if you don’t know how to do this, (the author is) going to share 3 tips on how to personalise your emails to get more sales.
Because of its profound popularity and numerous benefits, it is essential that e-mail become an integral part of your marketing plan. The author shares 5 reasons why…
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