Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 7 articles / 38 tips to help with your email marketing:

{Inforgraphic} The Essentials of an Email Marketing Campaign

Check out this infographic for fascinating facts and figures which explain why email marketing is essential for business.

9 Things Email Marketers Can Learn From Social Media’s Biggest Names

Nine things that I learned (at Social Media Week NYC) and how they translate to your email strategy.

Lackluster Email Performance? Try These Tips

We offer a ton of solid advice and recommendations from Anna Rawling, VP of digital engagement and retention at The Economist, and Phil Barrett, SVP at Purch.

7 Elements to Get Your Cold Emails Opened

Developing tactics that get this scary cold emails opened, read, and responded to is beneficial for everyone. So, what are the factors that get you what you want from your cold emails?

3 Ways to Build Your Email List Organically

Here’s a look at some ways you can encourage users to sign up for your email marketing.

10 Killer Email Marketing Trends to Watch in 2016

Here are our picks on 10 killer email marketing trends that every business need to concentrate in 2016.

The 5 Most Common Email Marketing Mistakes

Here are the 5 most common email marketing mistakes you’ll need to avoid if you want to achieve email marketing nirvana.

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