Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Start with big news from Google and Gmail. Google officially unveiled AMP for Email, an extension of its Accelerated Mobile Pages project that aims to deliver for email recipients “an interactive, real-time experience that also keeps inboxes safe.” Here’s what email marketers need to know about AMP.
Now back to regularly scheduled email marketing…
Business News Daily spoke to marketing experts to find out exactly how to get your messages across. Basically, follow the five steps in the article above.
According to an email marketing expert, the best subject lines have elements of self-interest, curiosity and emotion. The article above has a few do’s and don’ts when considering how to craft a subject line.
What IS an email blast and how to bring your email blast from bad to better with 6 helpful tips.
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