Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
While written for attorneys, this article provides great tips for building an email marketing list in any industry.
The campaigns outlined in the article are still one of the most effective ways to reach consumers.
In a summary of a presentation by Shelagh Stoneham, senior vice president-marketing at Chico’s FAS Inc., she suggested that in order to succeed as an email marketer in a “customer first” world, you have to think more like a pinball wizard. (Cue the Who.)
Finally, learn from the best. Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up?