Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Why email marketing in the first place? Besides the $1 to $44 ROI, it helps SEO. 6 Ways Email Marketing Can Amplify Your SEO Results
Email is one of the most tried and true weapons in your digital marketing arsenal that can help you appeal to users and control the traffic and conversations on your website which appeals to Google.
So let’s get started…
The four must-have email types that every business needs to send. They each feature a simple yet strong message that allows for personalization without a lot of ‘writing.’
If your open rates aren’t making you happy, and your click-through rates could use a boost, the article above has tips for you. The strategies will help you reactivate your subscribers and increase email marketing engagement.
The team from iContact share their guide to improving email open rates in an infographic.
Your email marketing analytics will tell a story through a series of statistics that can be tailored to any email broadcast, campaign, or sequence. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy.
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