Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Why do we prepare these compilations each week? A recent study showed Email Reigns For SMBs, But They Have Much To Learn, Study Finds
So here’s six good reads with 29 tips to improve your email marketing…
The numbers clearly suggest the need for a mobile email strategy to stay two steps ahead of the marketing game. The time is ripe for mobiles to transform the interaction and engagement of audiences with your email marketing programs.
We created a similar list / post. Find our 7 ways here.
Your work doesn’t stop at the customer inbox. The emails are supposed to be actionable, directing the recipients to a particular landing page or inviting them to take advantage of a personalized offer on your site.
So a lot of people open your marketing emails, but you’re not getting as many responses as you’d like. Have you tried these tactics?
Email marketing doesn’t work unless you build a list of people who are interested in your products or services.
Final tip – say thank you. Here’s The Impact of Saying Thanks in Email Subject Lines