Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

Start with why. Why You Need to Include Email in Your Omnichannel Strategy

As a marketer, you have to go the extra mile to capture your customer’s heart, mind, and share of their wallet (of course). In order to do so, and successfully, you need to break through the communication clutter. But how? Email.

How to Improve Your Email Copywriting in 2019

Or use these tips How to Write Engaging Email Copy that Converts

Both of the previous two articles stress your subject line. How Brand Marketers Can Create Attention-Grabbing Email Subject Lines

Watch an episode of Retail Right Now where Total Retail’s Joe Keenan and Kristina Stidham discuss Total Retail’s new email marketing report and provide tips to improve subject lines.

Do event marketing? 6 Event Email Examples to Boost Attendance (And Tips to Make Them Work Even Better)

How to know if your email campaigns are successful? 11 Essential Metrics to Measure Your Email Campaign’s ROI

Finally, When’s The Best Time To Send Your Email Newsletters?

Three basic points to consider when sending your email newsletters.

Any questions about getting started with email marketing, call and pick Stephen’s brainClick or tap here and try Constant Contact free for 60-days.

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