Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Start with why. Why You Need to Include Email in Your Omnichannel Strategy
As a marketer, you have to go the extra mile to capture your customer’s heart, mind, and share of their wallet (of course). In order to do so, and successfully, you need to break through the communication clutter. But how? Email.
Or use these tips How to Write Engaging Email Copy that Converts
Both of the previous two articles stress your subject line. How Brand Marketers Can Create Attention-Grabbing Email Subject Lines
Watch an episode of Retail Right Now where Total Retail’s Joe Keenan and Kristina Stidham discuss Total Retail’s new email marketing report and provide tips to improve subject lines.
How to know if your email campaigns are successful? 11 Essential Metrics to Measure Your Email Campaign’s ROI
Three basic points to consider when sending your email newsletters.
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.