Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

First, Why You Shouldn’t Overlook the Power of Email?

This article explains why marketers should not overlook the power of the email channel, and why it should be considered holistically among brands’ entire marketing and media mix says.

Before you start email campaigns, set goals. To help set them, 2018 Email Marketing Goals [Infographic]

From an email benchmark report, a range of key findings which can help you optimize email performance in line with broader usage trends.

Don’t call your email “newsletter”! Why Newsletters Suck And How To Do Successful Email Marketing

“…for most of us the word ‘newsletter’ has become unattractive; devoid of meaning and therefore any value.” We agree. But what do you call it? We have 35 creative ideas to name your e-newsletter.

How to Use Email Marketing Effectively

4 ways to be effective with your email marketing campaigns.

Not mentioned but important – testing your emails. Here’s how to A/B Test Your Way to Email Success

Finally, you can do all of the above, but unless the subscriber opens the email, it’s not effective. Here’s 5 Ways To Increase Your Email Open Rates

Any questions about getting started with email marketing, call and pick Stephen’s brainClick or tap here and try Constant Contact free for 60-days.

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