Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Even though email marketing is highly effective and serves as a core strategy in almost all brand marketing campaigns, there’s still more marketers can do to improve their email communication with consumers.
Close to 50 percent of consumers surveyed still prefer to receive offers via email, according to a new survey conducted by Adobe, and are comfortable opting into email relationships with brands.
“Top-secret insights to create a winning email marketing campaign.” (And as a bonus, 6 blogging and 4 social media tips.)
Avoid these Most Annoying Things About Email
If people could change one thing about emails they receive from brands, they would…
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.