Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

First, if you’re asking if email marketing an effective marketing channel, here’s Why Email Still Reigns Supreme

The infographic gives eight reasons for email’s effectiveness.

How To Structure Your Email Program To Retain Customers

Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it.

Five Ways Your Dealership Can Use Email Marketing To Increase Sales

While written for the auto industry, the tips in the article apply to any industry.

How to Grow Your Customers With Email Marketing Campaigns?

A look at how you can create maximum impact with emails and what are the do’s and don’ts of email campaigns.

Increase Your Email Marketing Conversion Rates With These Simple Tricks

Email marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a look at these easy hacks, and use them to take your conversion rates to the next level.


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