Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
It’s hard to ignore the power of email marketing for a small business. From sending helpful resources to announcing specials and promotional alerts, a good email strategy will help nurture your lead into a customer, or delight an existing customer.
A few basics tips on what you can do to improve your next email newsletter.
Part-two of articles with ways to improve your results even further.
The vast number of emails most people receive each day means a business can lose engagement levels if they start to let quality slip. So, what are some of the common mistakes that harm the effectiveness of email marketing?