Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
How does your email marketing stack up? We’ve identified five signs that can help you determine if it’s time to retool your program.
What works? What doesn’t? Here, Marketers List The Strategies That Work
Insights from Strategies, Tactics and Trends For Email Marketing, a study by Ascend2 and its Participating Research Partners.
As for tips and best practices…
There are a number of best practices that can help ensure your email copy has the best chance to connect with your recipients.
A/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment with.
Many business owners are still struggling with managing their email campaigns, and as a result, make some mistakes. The article above covers 10 of them.
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.