Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Email has several advantages over other types of online marketing. The article above looks at a few of them.
If you’re new to email campaigns, the article gives you a simple tutorial on how to get the important things right, and from here you can improvise further as much as you wish.
The subject line is the first thing the recipient sees when they get your email. Just how important is it? 35% of people open emails based solely on the subject line. Above has a list of the top 7 subject lines that increase open rates.
The second most important aspect of email? Mobile! Study Results Signal Importance of Mobile for Email
Mobile conversions from email messages are equal to desktop conversions.
Personalized emails improve ROI because the emails stand out in readers’ inbox – data backs this up too!
The metrics key for ecommerce email marketing – they may vary for you depending on your store, but the important thing to remember is that you choose specific, relevant numbers to report and act on over time.
The podcast is a Q&A with Corey Hammond, Chief Marketing Officer for A2 Hosting and “an all around wealth of knowledge about internet marketing.”