Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

3 Tips to Improve Email Deliverability

Smart list management practices can be relatively straightforward and make a significant impact on overall deliverability. The article above has 3 ways to leverage email list management to optimize deliverability.

How to Double Your Business ROI with Email Campaign Management

The transcript of a conversation with Andy Shore, the content manager at Benchmark Email, includes some great email campaign management ideas to double the business ROI.

Effective Email Marketing for Millennials: How To Make the Most of the Opportunity

Marketers looking to engage with millennials shouldn’t discount email from their future strategy. Instead, they need to think about how they can adapt their campaigns to keep up with these new and constantly evolving needs.

Feedback To Your Email Campaign Is Close At Hand

Word of Close Alert is getting around. Looks like we have some research to do.

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