Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Start with the Dos and Don’ts For Email Marketing
When strategizing for an upcoming email marketing campaign, there are a few things you need to keep in mind. These key concepts can make or break a campaign, so planning to attack them strategically is a crucial part of your success.
Take a look at three tried-and-true copywriting formulas that are optimal for email marketing, in the article above. You can also use them on your social media feeds or in blog headlines, too! That way, you reach your audience no matter where they are.
Oh, and maybe you need to consider an “unconventional theme” Unconventional Email Themes Can Improve Engagement With The Right Approach
Themes like Tax Day, National Dog Day and your brand’s birthday can add a little flavor to your subscribers’ inboxes. The article above has a list of best practices for themed emails.
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.