Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

Why email marketing in the first place?

Email The Top Channel In Event Marketing Survey

and Email Marketing Supports Your Content Marketing And SEO Campaigns

But Do Email Blasts Actually Work?

(our accompanying article is “E-Newsletter” Boring! Re-name It!)

Now to the tips to improve your blasts campaigns:

6 Keys to Email Marketing Success

4 Principles To Increase Your Email Campaign Response

7 Practical Building Blocks of a Strong Email Deliverability Strategy

The 1-2-3 To Creating A Marketing Email That People Want To Read

Finally, Google’s introduction of its Accelerated Mobile Pages (AMP) capabilities is a game-changer. Here’s more on Google’s email updates.



Any questions about getting started with email marketing, call and pick Stephen’s brainClick or tap here and try Constant Contact free for 60-days.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.
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