Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

7 Things to Start, Stop, and Keep Doing With Email Marketing in 2018

Are you happy with the ROI that your email marketing generates or is it time to make some adjustments? Here are 7 things you should start, stop, and keep doing this year to ensure your email marketing makes a splash.

The Top 6 Features of Great Email in 2018

Overall 2018 is going to be highly competitive very tech-focused year for email marketeers. Sending people really relevant content that they actually want to receive has never been more important.

3 Quick Tips to Boost Your Email Marketing ROI This Year

If you want to make your email stand out in the inbox, you need more than a name and subject line. The article above looks at a few ways to personalize your emails and boost your email marketing ROI.

5 Keys to a Successful Email Marketing Campaign for Your Startup

Email is an effective channel to communicate with your target audience. Startups can use email as a tool to build their audience, convert leads and get new customers. Here are five keys to your campaign’s success.

Email Marketing and Social Media: How To Combine Your Efforts In 2018

Combining email and social media provides businesses with optimal results. The article above has how to combine email marketing and social media in 2018.

5 Retail Email Marketing Tips for Collaborating Between Your Digital and In-Store Experiences

As a retailer, you’ll want to maximize your opportunities in both online and offline retail worlds, keeping shoppers happy and spending their money in your store. Here’s how you can use retail email marketing to do just that.

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