Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

How Do I… Make Email Marketing Work For My Business?

Email is one of the most common ways for businesses to communicate with their customers and prospects. Adam Oldfield, managing director of marketing automation platform Force24, advises how to make email marketing work for your organisation.

How to Create an Effective Email Marketing Strategy

Email should be a key piece to your marketing plan. Here’s six ways to create an effective marketing strategy using email.

Four Tips to Follow with Your Next Email Marketing Campaign

Email marketing campaigns are currently so important in bringing the product to the consumer. But there’s a wide difference between just adding people to your list and managing your digital campaign as well as possible. In the above article, the best 4 tips to follow with your next email marketing campaign.

Infographic: 10 Tactics for Email Marketing Success

Follow the list of email dos and don’ts to ensure your email marketing is always on point.

Finally, How Many Marketing Emails is Too Many?

The twenty year history of email marketing can be charted into three distinct time periods. Each time period is marked by a unique theory about best email marketing practices.

 

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