Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

An Introductory Guide to Email Marketing for Beginners

Read the article above to learn the basics of how email marketing works and what you should definitely implement – and avoid – for your future campaigns.

Get Your Email Marketing Program Back on Track By Reviewing The Basics

Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.

Email Verification and List Hygiene: Why is it so Important?

If you want your email campaigns to be effective and bring you greater ROI, you must verify your email addresses and establish a good email hygiene.

8 Ideas For Boosting Email Marketing ROI

Email continues to be a major workhorse when it comes to boosting engagement and conversion, particularly in B2B. The article above has eight tips for better email marketing.

3 Reasons Why Email Subscribers Are Not Reading Your Emails

If your open rate is below average, the article above has a few reasons your customers may not be opening emails.

Email Copywriting 101: Five Steps to Better Converting Emails

While several factors go into successful email campaigns, great email copywriting is vital. The article above has five steps to start writing more emails that convert.

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