Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

Start by remembering when Facebook went down recently. Facebook was unavailable for 14 hours – a lifetime in today’s time. That day reminded us why email marketing is still so valuable

To start your email campaigns, A 5-Step Introduction to Email Marketing for Beginners

Check out the article above for a simple 5-step introduction to email marketing for beginners.

Then use these Killer Email Marketing Planning Best Practices

With 19 best practice examples the blog post above will help you plan every outgoing email.

Incorporate these Spring Email Marketing Campaign Ideas

The article is a checklist of Spring email marketing campaign ideas to consider as part of your Spring email marketing strategy.

Then to measure the success of your campaigns, here’s How to Track Email Marketing Performance [Infographic]

Click-thru rates being one of the metrics, here’s 10 Ways to Boost Your Click-Through Rates on Email Messages

Finally, whatever you do, Save Your Subscribers From These 8 Email Marketing Mistakes

The article above has a breakdown on eight email mistakes that can adversely affect your marketing.

Any questions about getting started with email marketing, call and pick Stephen’s brainClick or tap here and try Constant Contact free for 60-days.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.