Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

Six Emails You Should Be Sending to Generate Instant Results

Whether email marketing is a core strategy for you or you just started capturing marketing leads and email subscribers, try the emails outlined in the article above to generate some instant results.

Why You Need To Focus On Your Email List

If you’re a business owner, you need to focus your efforts on building an email list. It’s an asset that you own, the most personal way to engage with your audience, and a highly effective way to generate sales.

A follow-up to focusing on your email list, How to Get Off an Email Blacklist (By Avoiding It In The First Place)

“The easiest way to get off an email blacklist is to never get on it in the first place.” In light of this Yoda-esque wisdom, the article above has four best practices for avoiding email blacklists.

Data Driven Email Marketing: 6 Tips That Will Help to Send Better Emails

It’s important to know how exactly data should be used so that it helps to further strengthen our email campaigns and ultimately generate better ROI. The article above shares 6 ways in which you can make the most of the data to send more personalized, relevant and timely emails.

5 Keys to a Successful Email Campaign

While not exhaustive, the article above has 5 key factors that, if addressed properly, can lead to a high performing email campaign.

Minor Tweaks to Marketing Emails Can Greatly Boost Conversions

Opens and clicks are meaningful only if they produce, at some point, orders. In my experience, tweaking just a few areas of an email program can greatly increase conversions. The article above has five areas to focus on.

Any questions about getting started with email marketing, call and pick Stephen’s brainClick or tap here and try Constant Contact free for 60-days.

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