Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Whether email marketing is a core strategy for you or you just started capturing marketing leads and email subscribers, try the emails outlined in the article above to generate some instant results.
If you’re a business owner, you need to focus your efforts on building an email list. It’s an asset that you own, the most personal way to engage with your audience, and a highly effective way to generate sales.
“The easiest way to get off an email blacklist is to never get on it in the first place.” In light of this Yoda-esque wisdom, the article above has four best practices for avoiding email blacklists.
It’s important to know how exactly data should be used so that it helps to further strengthen our email campaigns and ultimately generate better ROI. The article above shares 6 ways in which you can make the most of the data to send more personalized, relevant and timely emails.
While not exhaustive, the article above has 5 key factors that, if addressed properly, can lead to a high performing email campaign.
Opens and clicks are meaningful only if they produce, at some point, orders. In my experience, tweaking just a few areas of an email program can greatly increase conversions. The article above has five areas to focus on.
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