Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

6 Scary Email Marketing Mistakes (and How to Avoid Them)

We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and preventable email marketing mistakes and how you can take steps to avoid them.

Email Marketing Mistakes That Will Frighten You

The best way to avoid making email mistakes is to develop a process that safeguards you and your emails against errors. Here are a few tip to help ensure your emails go out as intended.

7 Mistakes That Can Derail Your Holiday Email Marketing Efforts

Email Monks have come up with some unholy email marketing mistakes that you need to steer clear from this Holiday season.

6 Email Marketing Tips for the B2B Marketer

By adding modern email marketing strategies to existing lead nurturing efforts, you can deliver relevant content and personalized communications directly to leads on a channel they monitor actively.

Email Marketing for eCommerce: The 8 Campaigns That Have Generated over $140M

Email marketing for eCommerce companies today is all about sending timely and relevant emails to the right people, at the right time. If you do this correctly, you achieve amazing results.

3 #GivingTuesday Emails Guaranteed to Get You Gifts

How can your organization get gifts this #GivingTuesday? Send a timely email to remind your supporters how much their gifts matter to you.

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