Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

Email Marketing Is Alive And Well, Although Evolving

Evidence shows that marketers are seeing it as the clear winner of all marketing channels when it comes to the best return on investment. For most, it is still the top of their marketing spend. Included in the article, 10 pieces of advice shared in a four-hour session focusing on getting “email from zero to hero”.

Make Email an Important Part of Your Marketing Strategy

Done well, email can be an important component to an overall marketing strategy and provide a high return-on-investment.

5 Simple Strategies to Improve Your Email Open Rates

Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what you can do to nudge them in the right direction.

Hobgoblin Metrics: Email Marketing On Halloween

Halloween the next major holiday. How effective is email for Halloween promotions?

Why Retailers May Want To Send Promotional Emails Earlier In The Week Leading Up To A Holiday

Going into the holiday season, lessons learned from Labor Day and email performance.

The 7 Most Important Email Campaigns For Online Shops

This article is a step-by-step guide on how to plan, create, send, and optimize your email campaigns for your online shop according to the latest legal standards.

Any questions about getting started with email marketing, call and pick Stephen’s brainClick or tap here and try Constant Contact free for 60-days.

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