Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Evidence shows that marketers are seeing it as the clear winner of all marketing channels when it comes to the best return on investment. For most, it is still the top of their marketing spend. Included in the article, 10 pieces of advice shared in a four-hour session focusing on getting “email from zero to hero”.
Done well, email can be an important component to an overall marketing strategy and provide a high return-on-investment.
Even if your business already has a strong open rate, once your numbers start to flatten out, you’re probably wondering what you can do to nudge them in the right direction.
Halloween the next major holiday. How effective is email for Halloween promotions?
Going into the holiday season, lessons learned from Labor Day and email performance.
This article is a step-by-step guide on how to plan, create, send, and optimize your email campaigns for your online shop according to the latest legal standards.
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.