Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Email is still a crucial sales and marketing channel for businesses. In the article above, Kayleigh Alexandra explains why email is not dead, as well as giving you seven tangible ways email marketing benefits your business.
Just sending email from time to time is not enough. Your potential customers receive dozens of emails every day. But only open a small part of them, and worse, engage with even fewer. You need a strategy. And you need to learn the most efficient hacks, too. The infographic above will help with both.
The age of the email newsletter is experiencing a refresh, and there are simple ways to turn stale email newsletters into memorable pieces of content your readers will look forward to landing in their inboxes. (Please, just don’t call it a “newsletter.”)
The holidays provide a great opportunity to connect with customers both new and old, but how do you get them through the door (or into their inbox)? If you’re looking to promote holiday sales and events, a great answer is email marketing. With early planning and some great promotion tools, you can be ready for the holiday sales rush.
In a podcast, Greg Zakowicz, Senior Commerce Marketing Analysts for Oracle Bronto, discusses some of the best email marketing practices, the challenges and latest trends during the holiday season and beyond.
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.