Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Check out these recent headlines:

Email Marketing Is Alive And Doing Better Than Ever (A couple good tips included too.)

What’s The ROI of Email? (Answer: 122%)

Now, on to the tips to better your emails and campaigns…

Email Marketing Tips for Small Business

The ability to reach customers directly and quickly without breaking the bank is what makes email marketing very attractive. While these benefits make a strong case for email marketing, it’s easy to miss out on some key opportunities that the channel offers. Here are top tips for a small business owner on how to effectively use this channel.

The Big Mistake You’re Making with Email (And How to Fix It)

Why do so many of us make the same critical blunder over and over again, thus dooming our campaigns before they start and ensuring people avoid our emails like the plague?

Quit the Spray & Pray: 5 Tips to Optimize Email

With people complaining of overflowing inboxes, it is time to move beyond the old spray and pray approach to throw as much out there as possible to see what sticks. Instead, here are five tips to optimize email efforts to achieve the best results.

The Benefits of Animated GIFs in Email and on Facebook

Animated GIFs have been a dominant trend in the digital marketing world for some time now, going viral on blogs and social media platforms over and over again. When a newsworthy topic is around long enough and gets enough attention, you can bet creative marketers will start experimenting with ways to grab attention.

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