Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

Common Email Marketing Mistakes and How to Avoid Them

Many email marketing campaigns fail simply because they take the wrong approach. To improve your chance of success, learn about the following common email marketing and how to avoid them.

Why an Email Marketing Calendar is an Important Part of Your Campaign Suite

To make sure that all the money and hard work begets you the best email marketing metrics, it is of utmost importance to spare some time and create an email marketing calendar.

Customer Retention and the Power of Email Marketing

What if you could convert email campaigns at 30% or higher and the only thing you needed to do was take a closer look at your audience?

How to Master Email Measurement in 3 Easy Steps

Taking some of the dread and mystery out of measuring the impact of your email marketing, so you can be confident your emails are helping you achieve your business goals.

Best Time for Your Email Marketing Campaign

Everyone asks, “When is the best time to send emails so as to receive the best possible response?” As always, it depends…

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