Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Here’s 13 fixes to help with the success of your campaigns:

Common Email Content Mistakes and How to Fix Them

Your emails are a reflection of you. Here’s why you should pay extra attention to what you write in your emails and a few best practices for writing better emails.

4 Major Email Marketing Pitfalls (and How to Solve Them!)

We list four major email marketing pitfalls you’re likely to face at one point, as well as our creative solutions to get you back on the path to success.

 

5 Simple Fixes To Improve Your Email Marketing and Generate Results

I’ve outlined some simple rules and best practices to follow that will help to improve the overall performance of your email marketing campaigns, including increased click-through-rates, decreased unsubscribes, higher conversions.

By the way, it’s not just you, Luxury Brands Fail To Segment And Target Customers Strategically In Email Marketing, Study Finds

Other good reads this week:

6 Things You Can Learn from Your Email Analytics

Let’s take a quick look at six of the most important things you can learn from your email analytics.

6 Ways To Grow Your Lists Organically And here’s six more ways to grow your list and here’s 12 more ideas.

For more email marketing tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.

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