Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. As you plan your email marketing this holiday season,

Don’t Let your Holiday Marketing Emails get Lost in the Seasonal Shuffle

With the holiday season quickly approaching, Steven Aldrich, Chief Product Officer at GoDaddy states how it’s the perfect time for small business owners and entrepreneurs to kick off holiday email marketing campaigns

9 Top Holiday Marketing Campaigns (For Every Season)

The author rounded up 9 holiday marketing campaigns that hit the mark. You’ll be excited to know, too, that not all of these are about Thanksgiving or Christmas.

Two other articles on email marketing in the holiday season in last week’s collection of articles.

3 Ways for Startups to Master the Art of Emailing

Sometimes it’s okay, actually more than okay, that your copy writing doesn’t sound like it’s from a cheesy sales robot.

6 Email Marketing Mistakes That Can Crush Your Efforts

What if your results (of email marketing) are nowhere near what you thought they’d be? (In the article) are a few reasons why your email tactics might not be working.

Creating a Valuable Email Marketing List With Confirmed Opt-in Process

Single opt-in and double opt-in are two ways in which a user can sign up to receive emails from your company or organisation. The opt-in decision is one that divides many email marketers, and it’s something you may not even be aware of if you’re just starting out in business or taking part in your very first email marketing campaign. The author explains the pros and cons of each method.

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