One of the questions frequently asked in seminars we conduct is “how often should I email?” While we suggest at least once per month, research indicates the magic number is 5.75. The article and more on frequency of email is below:

 

How Many Emails Should You Send A Month?

New research released this week by Paytronix Systems suggests that email marketers should only send a handful of emails to subscribers every month.

(Of course then there is this opinion… There’s No Magic Number for How Many Emails to Send – And That’s Okay)

5 Steps to Determine How Frequently You Should Be Sending Your Marketing Emails

Let’s take a look at five critical ideas you need to take into consideration when determining how frequently to send your marketing emails.

6 Best Practices For B2B Email Marketing

Here are six tips for B2B to help you build an email campaign that delivers results.

Engaging And Igniting Via Email In 2016

You’re competing for attention in someone’s life, so understanding that immediacy and relevance in offering up content that’s worthy of your audience is key.

6 Tips to Grow Your Email List and Grow Your Business

Coming up with new ways to get people to sign up for your emails isn’t always easy. We’ve gathered 6 tactics utilizing collateral your business already has.

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

For more email marketing tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.