Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
Those three statistics not enough? How about this compelling article: Why Email Marketing Is Key for Small Business Owners
Now to improving your email strategies…
These email marketing campaign upgrades can be just what you need. If you want your email campaigns to bring the best results, use these 7 techniques and their best practices to achieve them.
You can learn from this guy: What Sending 100 Million Emails Taught Me About Email Marketing Engagement Tactics That Don’t Work
In my 6 years at Sumo.com, I’ve sent more than one hundred million emails – and I’ve learned a thing or two about what works, and what is just industry hype.
Don’t wait to begin testing at least one (and hopefully more) of these four hot email marketing trends in your campaigns. One of them might just boost your email marketing performance over a new bar.
Let’s discuss how to succeed with promotional email marketing. Read on to see promotional email samples and winning campaign case studies from leading consumer brands.