Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Read more about the significance of email marketing in Reports of Email Marketing’s Death? Greatly Exaggerated

When conducting email marketing campaigns, what are the key performance indicators (KPIs)?

8 Crucial Email Marketing KPIs

How can you tell if your efforts are producing results? Well, read (the article above) to discover the eight crucial KPIs of email marketing.

5 Strategies to Convert Your Readers Into Email Subscribers

How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads.

(So-Called) Email Best Practices

Wouldn’t it be nice to have a prescribed set of steps or parameters that would guarantee success or some sort of black and white, concrete solution to achieve results? Devoid any such magic insight or secret formula, we turn instead to “best practices.”

7 Ways To Up Your Email Marketing Game

Marketers are stepping up their email marketing efforts to take advantage of this opportunity. They’re sending emails perfectly tailored to individuals, and building quality lists full of subscribers who love their brands. Today, we’re sharing 7 ways to amp up your email marketing game.

Six Engagement Boosting Elements You Should Add To Your Email Marketing Campaign

Six agency executives from Forbes Agency Council share their top tips for yielding tangible ROI from your next email marketing campaign.

The 60 Second Guide To Email Marketing

Email as a marketing medium seems to be lost in the background, which is a mistake. Emails, while highly underrated, are some of the best ways to reach people and turn them into paying customers.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.