Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy?

Results Are In: Great Email Marketing Trends Of 2015

Here are some of the greatest email marketing trends that have shown a lot of success over this year.

6 Hot Email Marketing Trends to Watch in 2016

It looks like 2016 will be a great year for email marketing – and not just for the brand giants. Here are our 6 top predictions on how you can best promote your biz via your customer’s inbox.

Tips for Starting a Successful Email Marketing Campaign

Email marketing can be a little tricky, especially if you’re a beginner. Before embarking on email marketing, here are some helpful tips.

Planning your email marketing for a strong year ahead

It’s a new year and a new opportunity to plan for a successful year ahead. Creating a marketing plan will help you create stronger promotions and realize better results.

7 Keys to the Perfect Email Marketing Template

If your email marketing game is lacking, you may need to spice it up a bit. Adding quality email templates to your content can enhance not only the look, but customer response as well. (Here) are 7 tips to forge the best email templates that you and your customers will enjoy.

Email Marketing Basics for Local Businesses

We’ll walk you through all the email marketing basics you need to know and show you how your local business can use this platform to connect with more consumers through email. Let’s get started!

For more email marketing tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.

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